TM Grupo Inmobiliario | TM Real Estate Group Blog

Angeles Serna, TM Real Estate Group commercial manager replies to an interview taken by Actualidad Economica part of pisos.com, an Spanish real estate website. The interview focuses on the current economic crisis, but also covers issues like competitiveness, strategy and placement of TM Real Estate Group in the market.

The interview starts with a question about the current situation on the real estate sector, to what Angeles Serna says: “I think that the worst may have already passed and we are living a recovery phase even thought it may takes a while”. TM Real Estate Group has been 40 years building homes on the coast and therefore the houses on the beach are the specialty of this company, the commercial manager thinks is not likely” that the price of second homes will be reduced. There may be some adjustments, but it is not expected big price declines, because this situation has reached its peak”.

Concerning the strategy that the group follows to enhance its relationship with customers, Angeles states that “about customer relationship TM is steady from the first contact, since it is a potential customer,” and also says that “TM has carried out for many years a major loyalty campaign, the classic “word of mouth”, through which we get a significant percentage of our customers.”