TM Grupo Inmobiliario | TM Real Estate Group Blog

This Rafah Harfoush sentence gives name to an article published yesterday in elpais.com online newspaper whose full text can be read here (spanish). It turns out that this young Canadian girl was in part responsible for the success of Obama’s presidential campaign based on “new media”, that is, the internet and social networks.

But what is the secret of success in this case? Internet allows us to be closer to an individual, that’s it. The leader, in this case the U.S. president, approached each of the stakeholders by being close to their needs and sending each group custom-made messages, not “mass media messages”, so he distinguished himself from the rest of its competitors.

And this is basically what companies must learn, must learn that now it’s easier than ever to be near our customers, existing tools that be put together so customers have direct channels where they interact with companies.

At TM Real Estate Group we’ve been carrying on 40 years of customer service, in fact, our strategy has a point of reference on our customers, and many actions in this way can prove it. A clear example is the TM Club, whose membership is established at the time a family buys their home with us, and through which we offer discounts, sweepstakes, promotions and invitations to events.

And this customer care brings us back to the title of this article “We are going back to word of mouth,” because what new technologies do is to bring people together and let the messages pass from one to another with greater immediacy than ever.